Archive for November, 2009

Stay Tuned!

As I promised, I am bringing you one of the top social media guru’s in the world. I recently had the opportunity to talk with Frank Eliason from Comcast! If you know anything about social media than you’re fimiliar with how Frank revolutionized the way companies interact with customers by using social media in a smart, effective way. Known as the “How Can I Help You Man?” or “Comcast’s Twitter Man” Frank’s use of Twitter has made him the poster child of innovative thinking.

Here’s a quick bio of Frank, courtesy of Comcast:

Frank Eliason Director of Digital Care for Comcast
“Frank is the senior director of Digital Care for Comcast and has been involved in Customer Service in one way or another for the past 20 years. What started as a simple idea – talking to customers in real time on Twitter – has become well known as an innovative use of social media for Customer Service. Taking the approach of asking “Can we help” has created new communication channels for Customers and an improved Customer experience, and Frank’s work has been recognized by ABC News, New York Times, Business Week, and many others. Frank and his team monitor and respond to Customer posts on a variety of online channels, and spend each day reviewing 6,000 blog posts and more than 1,000 Tweets. Franks model of interacting with customers online has become a case study for corporations worldwide.”

So, stay tuned!